Friday, February 1, 2008

Web Savvy will go another round with focus on tech and content opportunities

I just mailed the new contract for my column Web Savvy to continue at The Writer. I was thrilled the editors are pleased with the response to my column because I’m passionate about the opportunities technology is opening up for writers. In coming months, I’ll cover a variety of topics and hopefully, find an expert (top bloggers who'd like some exposure, where are you?) who will help explain basics for writers who want to learn about using video to help tell stories. Digital recorders, backup programs, SEO and even favicons are all on my planned content list.

When I bought my first computer at the urging of my husband, I hung onto my word processor. I figured if I didn’t like the computer, I still had a backup. Needless to say, I never used the backup. For me, the computer has really allowed me to expand the services I offer clients in ways I never envisioned. Recently, I discussed with a client the possibility of live blogging an election event. I routinely use video for my posts, and I have become fairly adept at taking still photos. In the early days of freelancing, I never thought I’d do any of that because a lot of the technology didn’t exist yet. I admit I really enjoy learning new things and seeing results of my trial and error attempts when I'm trying out a new program.

The other day my daughter came home and told me she’s thinking about majoring in English. That’s what I did. My daughter likes to write, but I told her the truth—major in multimedia and minor in English. You have to master the language, but you also need to know something about the different options for content.

As publications focus on Web content, opportunities and challenges will continue to arise. I plan to track them diligently for you twice a month at Web Savvy.

Along with a team of writers, I also do a 3x weekly column for Beneath the Brand. If you haven’t read articles there, take a look. The site is an amazing resource for those who want to learn about or work in marketing or advertising.

Today’s writer, regardless of specialty, needs to be savvy about the Web. It goes without saying we also need to be savvy about the language. I view the words as the linchpin, but you can really broaden their impact with a little Web savvy.

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