What is it about publishing a book?

I’ve forced myself to dig into the haphazard manuscripts on my desk, because I know I need to get a book out. My newest book is two years old. I left an agent and a couple publishers hanging. My frustration isn’t over writing the book; I do that almost without trying. It’s the business end of the book that puts me off.

For one thing, dealing with contracts and rights to future works (aka ‘slave clause’). For another, the sheer grunt work in assisting with marketing—that, combined with a busy freelance schedule would challenge anybody. And I don’t want to give up the work I do for newspapers, magazines and Web sites. I don’t want to give up the hours I still, for reasons far beyond any logic on earth can explain, devote to writing poetry. I do like to share writing and talking with audiences, so I suppose I can be grateful I don’t find that aspect of promotion drudge work.

The book biz, as many of you have heard me say, sucks. Publishing is so overwhelmingly dominated by a handful of large companies. I admit I like small presses—those where you can sit down face to face with a person who’s at least somewhere near the top of the chain. But the frustration factor here is over sales—small presses just don’t have the bucks to do a lot of promotion. And they won’t get those library orders that products from big publishers automatically get, in part because libraries are hooked on big publishers as are most bookstores.

Still, I work on the books each day, part of a New Year’s resolution to finish the manuscripts by the end of the first quarter. I think most writers love the writing but hate the biz, one of many reasons I haven't rushed to self-publish.

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News

I contributed to the anthology Letters to the World:Poems from the Wom-Po Listserv (Red Hen Press). The book is a diverse collection of essays and poems from poets, some of whom are famous and some of whom aren’t.

Read my latest column for Beneath the Brand, ‘Santa gets busted and a campaign succeeds.’

Finding the book in you

So I had a meeting with an agent. I pitched a nonfiction book. The agent was positive about the idea. He asked for a proposal and gave me his card.

So I tried. But I couldn’t see the book in my head. And I couldn’t figure out what to do. I wrote about 100 pages. And I still couldn’t see the book in my head. So I dropped it.

I didn’t do the proposal. And of course I worried because I needed to come up with another idea. The agent is pretty high profile.

So then last week I’m doing an interview for a news story. Bam! I run head-on into the book I want to do. I started it and I could probably finish it in a week if I didn’t have a life otherwise. I connected with the passion that will enable me to do the actual writing--the endless hours of tapping the keys, revising, reworking and polishing. You gotta' love your subject, that's all there is to it.

Sometimes you just have to let the book find you—I think it’s a lot like falling in love. Look for it and it will never happen. Turn your back and forget about it and there it is.

Don’t be naïve: if your content is good enough to publish you deserve to be paid

I often have aspiring writers ask me if they should write for free. I usually tell them if something’s good enough to publish, you should be paid for it. I confess I often see things published that weren’t good enough to see the light of day, in my humble opinion, but yesterday I saw something that completely blew my mind.

There was a “job” listing by a publication at the freelance board for the Society of Professional Journalists. I took a look at the publication’s Web site. The manuscript and image submission guidelines state the following:

“By submitting your material, for good and valuable consideration, the sufficiency and receipt of which you hereby acknowledge, you hereby grant to (publication) a non-exclusive, perpetual, worldwide license to edit, rerun, reproduce, use, syndicate, and otherwise exhibit the materials you submit, or any portion thereof, as incorporated in their feature, (name of feature) or the promotion thereof, in any manner and in any medium or forum, whether now known or hereafter devised, without payment to you or any third party.”

Amazing. My advice to you when confronting terms like this: Just don’t do it.

The Web enables any aspiring artist in any genre to set up a blog or Web site and share your work. This is the era of citizen journalism. Why would you want to assign any kind of rights to your material if you’re not getting compensated? So you can say someone else put your work on their site and stuck your name on it?

This is almost as bad as buying an anthology so your poem will be included in a book.

Be smart. If your content is good enough to publish you deserve to be paid. And if you’re not offered compensation, go and set up a blog or a Web site. You can do that free at a number of places, including blogger.com.