If you can write ad copy, here's a contest with a $1,000 spree for a prize

I did a column this morning at Beneath the Brand about a contest 'Lucky' magazine is sponsoring. If you can write clever ad copy, take a look and give this a try. Details are in my column, 'Aspiring copywriters: get creative in the 'Lucky' contest and win $1,000 spree.'

Should a poet plan on starving?

I enjoyed sharing my poems with members and guests of a historical society in Jacksonville.

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When I was young my mother, when I repeated my ambition to become a poet, advised me in typical no-nonsense fashion.

“Poets are dead before anybody knows who they are.”

Years later, as I worked steadily at trying to survive as a freelance writer, I continued to write poetry on the side. I published many poems, earning small amounts from educational publishers, magazines, contests and at least one Web site.

Finally the day came when a publisher agreed to invest his money in my collection, A Poetry Break.

Because I was so grateful, I undertook a promotional campaign worthy of a new drug discovery. I spoke, I traveled and I blogged.

It paid off. The book did well enough for the publisher to take on my nonfiction book. And now that I am in the final edit on my new poetry collection, I’ve dialogued with several publishers about bringing it out.

I am also considering self-publishing, for a number of reasons. Here’s a list:

1. I do not work in the academic world and therefore have nothing to lose by self-pubbing.
2. If I calculate royalties by way of self-publication, compared to royalties from self-publishing, my profits would increase by choosing the latter route.
3. I do not want to work as hard this go-round. Promoting the book consumed so much of my time my freelance nonfiction work suffered.
4. I would like total editorial control over the book.
5. The book biz sucks.

You are probably wondering why I have included reason #5. I could fill a book with support for that statement, but I came to learn many things as I pounded the pavement as an author. For one thing, bookstores and distributors order books, and then return the books that do not sell. This makes anticipating income very tricky. You may have a great royalty one quarter but then see your royalties decimated in the next due to returns. In addition, if your publisher is not one of the big houses, you will be very lucky to get reviews. In order to get reviews you or your publisher often must (1)schmooze and (2)politic. We were very lucky on my poetry collection. I count as a stellar moment in my life learning that a newspaper columnist, a complete stranger to me, reviewed my book, and so did others.

In addition to all that, if you are to succeed in today’s book world, you must write a book that targets a specific group of book buyers. I confess this is a simplified explanation, but will simply say if you write a book titled ‘How to Teach Your Dog to Play the Piano,’ you will have a ready line of dog lovers waiting for your signature at the nearest bookstore. Or if you develop a line of mysteries with a young sexy detective who is one part Jewish, one part Christian and one part Muslim and maybe one part Buddhist—I am imagining both the maternal and paternal lineage—you will have a runaway best-seller, having capitalized on a number of trendy niches.

Meanwhile, I ply my trade and count myself lucky to be able to earn money by writing columns and articles like the one you are reading right now. My poetry book still sells; I earn fees for speaking and talking about poetry and creative writing. I have learned to recognize those as numerous blessings.

Perhaps I am also learning to admit to myself that my mom was right. Or at least she was close.

What I am telling myself in response is that it really doesn’t matter. A poet is a poet and can’t do a thing about it.

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An invitation

Visit my blog Covering Florida.

If you’re interested in writing for online sites, visit my column at The Writer. Web Savvy has covered digital cameras, writing style for the Web, and moving a publication from print to online. Available to premium subscribers only.

Five great Web sites for writers

Want to know which digital camera is best for your budget and your purpose? Or how to shorten that URL to an easier-to-remember Web address? Or whether a Web site has published your content without legal permission? How about finding information about fair poetry and writing contests? Or maybe just find a site with forums, markets and writer-bewares (not to mention a free newsletter). Here are five Web sites useful to writers.

1. PC World is a commercial site with information about tools and aids for the computer. There’s a great review of digital cameras. I looked at cameras on-site, and then quizzed an editor I knew about the best camera for my needs. Being able to take a good photo is a great asset if you’re providing content for Web sites or for newspapers. You don’t necessarily need the most expensive camera.

2. TinyURL.com is the site with a quick fix for a long URL. Visit the page to learn how to convert that really long Web address into something snappy and easy to remember.

3. Copyscape allows you to input a URL to see if your content has been used elsewhere on the Web.

4. Winning Writers offers a free newsletter and basic site access as well as a more expansive subscription at a modest fee for information about fair contests.

5. Writers Weekly is tops for general information, forums, markets and writer bewares. I’d say Angela Adair Hoy is probably one of the best independent advocates for writers on the Web. Free newsletter. The Web site also has a great comparison chart about print-on-demand publishing costs.

I’ve personally used each of these sites with great results.