Showing posts with label sell your writing. Show all posts
Showing posts with label sell your writing. Show all posts

Wednesday, January 23, 2008

Can a generalist survive today’s writing market?

Publishing has increasingly become a forum for experts. If you are a weight-loss guru, a financial expert or a spiritual sage and, more importantly, if you have succeeded in making money off your area of expertise, you automatically have an edge in pitching an article or even a book. And this phenomenon isn’t confined to nonfiction—look at Patricia Cornwall who, after working as technical writer and analyst in a medical examiner’s office, parlayed that experience into best-selling crime novels. But there are writers like me who for whatever reason decline to focus on a specialty area.

Part of the reason may lie in necessity. When I first began to freelance, it was necessary to take just about any project that came my way. As my options expanded, I decided I was basically interested in just about everything. Along the way, poetry became a sort of specialty—the study of it, the history of it and the writing of it. But most outlets for poetry are either small lit magazines that don’t pay or magazines like Poets & Writers who either have a steady stable of writers or rely on MFA types for content.

I’ve often thought expertise can be sort of dangerous, at least for the reader. If a writer relies on a single expert for content, you will see only one perspective on a subject. This has become commonplace in media—toss in a quote by a high-profile authority and prove a point. But experts often disagree among themselves, and I think we’d be better off if varying, even conflicting, perspectives are included, especially in informational pieces.

I’ve survived as a generalist, and I don’t foresee changing my tactics anytime soon. I’m having an amazing, diversified journey through the lives of others, shaping their stories into content for readers.

And frankly, there aren’t a whole lot of experts I trust these days anyway.

Monday, January 14, 2008

Great marketing Web sites for writers

The Web is a great resource for writers because so many professionals make information available free. I’ve come across some sites that are useful to me, and hopefully, they’ll be useful to you as well. Most writers focus on process and that’s the way it should be. But if you want to sell your work, or if you want to market your book, information from insiders comes in handy. It's true that I spend time speaking at events like the presentation I did for a civic group here in Florida. But sometimes you can devote an hour or two on the Web and accomplish just as much.

One site that is also a freelance client of mine is Beneath the Brand. This site focuses on the advertising industry and marketing in general. I learn as much as I share there. If you want to know more about branding, marketing and publicity in general, from an industry and tech perspective, this is a great resource.

Marketing Tips for Writers and Book Authors is a fairly deep site—also included are writing and business tips. This is part of the Writers-Editors site, where for a fee, you may join as a member and get listed in a freelance directory. You will also receive access to a continually updated job/markets board, and receive a regular newsletter that is definitely useful. Before I became a member of ASJA, I also obtained a press pass through this group.

Danuta Kean is an expert on publishing in the United Kingdom, and much of what she writes on her site is applicable to publishing in the U.S. All sorts of tidbits and insight, with many links.

If you thought Midwest Book Review was just a place for reviews, you’d be wrong. This site has a whole page of links to resource sites for writers.

Publishing Central is a busily designed commercial site, but there are lots of links and articles, grouped by category.

Finally, don’t forget about Zeitgeist, pages at Google where you can find top search terms for the week and hot trends. Lots to digest in these pages. (photo by Jen Day)

A reminder: read my column Web Savvy at The Writer. It’s premium content, but twice a month I bring writers news and information about Web related developments, practices and opportunities.